ZION DELA CRUZ
VIDEO EDITOR | MULTIMEDIA ARTIST
ADOBE PREMIERE PRO ★★★★★
ADOBE AFTER EFFECTS ★★★★★
ADOBE PHOTOSHOP ★★★★☆
CAPCUT ★★★★★
CANVA / ADOBE EXPRESS ★★★★☆
VIDEO EDITING EXPERT
Hi, I’m Zion — a freelance video editor helping coaches, creators, and personal brands grow through engaging short-form and long-form content.
I specialize in editing for Instagram Reels, TikToks, YouTube Shorts, and long-form YouTube videos with a focus on retention, pacing, and platform-specific strategy.
My work helps clients stand out, keep audiences watching longer, and build momentum on social.
If you need an editor who understands trends, storytelling, and growth, let’s connect.
Experiences
VIDEO EDITOR (Long Form Content)
LYFE Marketing | LYFE Accounting (July 2020 – present)
LYFE Marketing | LYFE Accounting (July 2020 – present)
• Edited and produced long-form YouTube content, including vlogs, podcast-style interviews, and educational explainer videos for high-engagement business channels.
• Applied advanced post-production techniques such as motion graphics, B-roll overlays, dynamic transitions, and audio mixing to retain viewer attention.
• Collaborated closely with marketing teams to ensure brand consistency and alignment with YouTube algorithm best practices.
• Skilled in repurposing content for YouTube Shorts and Reels to extend reach and maximize ROI.
VIDEO EDITOR (YouTube Ads)
Hyper Fame Digital (August 2021 – 2023)
Hyper Fame Digital (August 2021 – 2023)
• Specialized in high-converting YouTube ads editing tailored for e-commerce brands and info- product funnels.
•Delivered fast-paced, conversion-optimized video creatives using psychological pattern interrupts, retention hooks, and strong call-to-action formatting.
• Integrated motion design, text overlays, and jump cuts to match high-performance direct response video ad frameworks.
• Contributed to multiple 6- and 7-figure campaigns through strategic editing for performance-based video marketing.
OFFSHORE AUDIO AND VIDEO EDITOR
Diane Pendle Inc. (January 2017 – March 2019)
Diane Pendle Inc. (January 2017 – March 2019)
• Produced client-branded Facebook video content, YouTube content, and promotional videos for business and corporate clients.
• Edited both audio and video deliverables for social media distribution, optimizing formats for engagement and shareability.
• Designed custom thumbnails, lower thirds, and animated text overlays to boost click-through rates and viewer retention.
• Experienced with video uploading and content management on social platforms (YouTube, Vimeo, Facebook).
PROMO PRODUCER
Creative Programs Inc. (ABS-CBN Cable Channels and Print Media Group) (2013 – 2020)
• Conceptualized, scripted, and produced on-air promo videos, brand trailers, and launch campaigns for multiple cable channels.
• Responsible for end-to-end video production, including material sourcing, scriptwriting, visual design, and editing under tight deadlines.
• Worked cross-functionally with creative directors to ensure brand alignment and storytelling clarity across media formats.
• Developed deep expertise in broadcast editing, storytelling for TV, and visual marketing content.
Education
BA in Multimedia Arts
De La Salle – College of St. Benilde 2008-2012